Members climb the ranks by adding content. The get bonus points when that content is popular and members engage with it. If members are adding comments, photos, videos, blog posts, discussions, and events, they will climb the Leaderboards. In turn, if their photos, videos, blog posts, discussions, and events get a lot of comments, that will help the member climb the Leaderboards. The formula is simple: add a lot of high-quality content and both you and your content will climb the leaderboards. Content climbs the ranks by being popular and getting a lot of comments.