Dave Cole
  • Saint Louis, MO
  • United States
  • No Limits Software
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Dave Cole's Page

Profile Information

Company name
No Limits Software
My company is best described as a:
Data Center Vendor
Company website
http://www.nolimitssoftware.com
Jobtitle/position
President
My role is best described as:
Executive
I am:
Certified Data Center Professional, Considered a Subject Matter Expert (see areas of expertise)
Relevant qualifications & certifications (Please list certification authority + dates)
Microsoft Certified Professional MCP+IMCSE - 1996
Certfied Data Center Professional - ICOR 2008
ITIL version 3 - OGC 2009
My main areas of expertise are:
Asset Management, DCiM, Education/Training, Energy Management, Green Initiatives, Infrastructure Management, IT Management, Racks/Enclosures, Test/Measurement, Tools, UPS
More about me (How long have you been in the industry, expertise, career history, ambitions, website/blog, etc)
Dave Cole is the founder, president and chief technical officer for No Limits Software, a technology company focused on data center management solutions. He is a data center management and education consultant for PTS Data Center Solutions. He also teaches a 3-day Data Center Infrastructure Management course for Global Knowledge and individual companies. He was the founder and software architect for The Advantage Group, a software development company focused on data center management software before the company was acquired by Aperture. He has also held positions as the president of the real-time monitoring division of Aperture Technologies (a division of Emerson Network Power), Senior Software Engineer at Emerson Electric, Information Technology Manager at Contel, Director of Research and Development at Systems Enhancement Corporation and Director of Software Engineering at Tripp Lite. He has extensive experience in software development, data center management and device monitoring and control. He has presented at Data Center Dynamics, Data Center World, AFCOM, and other data center forums in the United States and Europe and has had articles published in multiple publications.

Dave Cole's Blog

Data Center Energy Efficiency - Looking Beyond PUE

Posted on August 12, 2011 at 16:42 0 Comments

The Power Usage Effectiveness (PUE) metric has become the de facto standard for measuring data center energy efficiency. PUE compares the total power going into a data center with the amount of power used to power IT equipment (servers, storage, and network). There is increasing pressure being exerted on data center managers to take measures to reduce the PUE. Unfortunately, the proper usage of PUE is often misunderstood and, by focusing solely on this single metric, it may…

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The Real Cost of Manual Asset Management

Posted on August 3, 2011 at 23:39 0 Comments



People are often surprised to find that the cost of gathering the IT asset data is often as much as or even more than the cost of the management system itself.

There are several obvious costs. First, there is the cost of the asset management system itself. Add to this the cost of the initial collection and recording of the asset data. Finally, add the cost of performing manual audits of the data on an ongoing basis. In…

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Data Center Asset Management - Searching for the Optimal Solution

Posted on August 3, 2011 at 23:38 0 Comments



A data center can contain thousands of assets, from servers, storage and network devices to infrastructure support equipment such as Computer Room Air Conditioners, PDUs and UPSs. Keeping track of these assets is an ongoing task faced by data center managers around the world. A Digital Realty Trust survey found that only 26% of data center managers could locate a server that had gone down within minutes. Only 58% could locate the server within 4…

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