We all know APC (they like to add: 'By Schneider Electric', but that makes it a bit convoluted if you ask me...) as one of the big vendors of power supplies, cooling systems and what not. Together with Emerson, they are also one of the loudest when it comes to PR.
But among those less interesting announcements, you sometimes see one that makes you sit up for a while. This one from last week did that to me, actually: APC is going to open a separate software branch
Excuse me? The software seems to me one of the last selling points APC can run on. While it is adequate to manage most of their hardware kit, but I seriously don't see the use of the software for 'umbrella management' of entire facilities.
But here it is, and from a competition perspective, they were forced to really. Emerson, their main rival, is miles ahead on software. The formalisation of software is something APC really needed to do in order to play a role in the ever more diversivying data center landscape.
To freshen up you memory, APC currently has the following offering of management software:
- InfraStruxure Central, for data gathering and monitoring
- InfraStruxure Capacity
- InfraStruxure Change, for planning and optimization
- InfraStruxure Energy, for modeling and analysis of energy use
The man that is going to lead the new software business is Soeren Jensen, the current VP of data center software.