What We Cannot Do In Social Media Marketing?

Are companies using social networks appropriately for their strategies or are they simply sinking for the simple fact of not knowing how to use these?

The biggest problem that we find in SMEs is that because of lack of resources, both human and economic, they launch into the adventure of social networks without ideas, strategies or planning prepared to carry out marketing in the conditions that should be done marketing. What companies must do is to go out to social networks but with a well-prepared strategy, in which a good marketing plan can be developed. What are the mistakes in online marketing?

Failure to follow proper steps will make some mistakes in social media that will lead to failure. In order not to have to ask this fateful question, we have to follow a series of steps not to make mistakes or at least to minimize the errors that lead to the failure of our social media marketing strategy. We should not launch into social networks without prior study.

Also, you have to take into account that actions in online marketing, in principle are not expensive which encourages companies to participate. The first thing we must do is to trace a goal; So that we will have participation in social networks? These objectives must be measurable since from these measurements we will be optimizing our work to obtain more efficiency.

So; Our first step already mentioned, (set our goals) Step 2: Budget analysis. Analyze well what time we can lend, what resources we have, keep this resource stable, etc. It is important to remember that all this we have to take into account because once the actions are launched they have to be maintained over time and better still optimized. Third step: Analyze the behavior of our competition. This will serve to be better prepared and to plan the actions and the segmentation of the public that we want to reach. This applies to both social media and marketing campaigns. Step 4: A SWOT analysis of our company. Of course, this does not need to be on all social networks, and precisely all the steps taken so far will indicate in which way our company must continue with its actions since it is better to have a strong presence in a weak presence in all. Step Five: Online marketing plan. After having all the data and analysis in our hands, we will develop the plan, in which we will define the strategies necessary for the achievement of the services. We will have various strategies, inbound marketing, a content marketing plan and marketing campaigns that are specifically tailored to social media. Sixth step: Measurement: Then we have to measure all the results of our actions to detect mainly deviations from the planning, and put in place measures to correct these.

The measurements we will take will allow us to know which objectives were met and which were not, so it is necessary to walk again through the same steps, but establishing new objectives and maintaining those that were fulfilled and are bearing fruit. These processes that we have just seen will allow companies to follow a route of action in social media that would minimize the risks of making mistakes. It is very important to have qualified people in the company to develop and execute an online marketing plan. 

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